Global Companies, Local Innovations

Author : Yasuyuki Motoyama

Hardback

Published : Friday 28 September 2012

ISBN : 9781409421467

Price : €163.80

Description

Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.

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