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General Book Search for "9780738201603"

General Books
School Books

Author : Chris West,Ruth Stanat
Paperback
Published : Friday 14 January 2000
ISBN : 9780738201603
Price : €26.90

Description

This resource for companies entering new markets presents a guide for establishing a global mindset, undertaking research, building competitive intelligence, assessing customer needs, and evaluating a wide variety of expansion options, from exporting to franchizing to joint ventures.