Handbook of Contemporary Marketing in ChinaAuthor :
Hardback
Published : Tuesday 1 March 2011
Description
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary Chinas markets, marketing research and marketing practices.
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