Handbook of Media Management and EconomicsAuthor :
Paperback
Published : Friday 20 April 2018
Description
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.
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