Harness the Power of the Purse: Winning Women InvestorsAuthor :
Paperback
Published : Thursday 2 April 2015
Description
What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women. Using a wealth of hard data--including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong--Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.
You may also like ...
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9781940207964.jpg)
by
Paperback
02 Apr 2015
Investment and securities
€12.86
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9780226825854.jpg)
by
Hardback
18 Aug 2023
Education
€93.60
Extended stock – Dispatch 5-7 days
![Product](https://jackets.dmmserver.com/media/140/97802268/9780226821771.jpg)
by
Paperback
20 Jul 2022
Public finance and taxation
€56.16
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9780226802855.jpg)
by
Paperback
15 Jun 2021
Public finance and taxation
€56.16
Extended stock – Dispatch 5-7 days
Reviews