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General Book Search for "9789462985353"

General Books
School Books

Author : Linde Egberts,Maria Alvarez
Hardback
Published : Friday 16 March 2018
ISBN : 9789462985353
Price : €125.19

Description

This interdisciplinary book analyses the ways that heritage is branded and commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites.