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How Brands Grow 2 Revised Edition

Hardback
Published : Monday 20 September 2021
ISBN : 9780190330026
Price : €33.92


Description

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.



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