How to Run a Successful Design Business and How to Market Design Consultancy ServicesAuthor :
Published : Friday 29 April 2011
Description
This two volume set includes Shan Preddy's two 'must-have' professional practice guides for designers: How to Market Design Consultancy Services (Second Edition) and How to Run a Successful Design Business. Many design companies, the world over, are small businesses, with 75% employing fewer than 10 people full-time, and with a very variable level of profitability. Although their design skills are excellent, they need - with some notable exceptions - guidance on running their businesses. Shan Preddy's two books provide just that: concise, pragmatic, advice from an author team with experience that spans all sectors of design; everything a design company owner needs to know, including, among other areas: c Creativity: keeping it fresh; c Business legal type, structure; c Staff recruitment, management, motivation: permanent vs freelance; c Job management systems; c Marketing, sales, profile raising, PR, reputation; c Client relationships, satisfaction, retention, development; c Fees and negotiation; c Procurement, rosters; c Exporting, local vs global offices; c Legal: IPR, contracts; c Owning vs renting: property, equipment; c Lifecycles: start ups, mergers/acquisitions, business sales, retirement/exit; c Top tips from successful design companies: 'How we did it'; c Useful non-commercial UK and worldwide organisations (eg Design Council; DBA, D&AD, CSD, BDI, RSA, Design Partners, PDA, DMI etc).
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