IdeaWise

Author : Fraser Seitel,Steve Rivkin

Hardback

Published : Friday 15 March 2002

ISBN : 9780471129561

Price : €42.11

Description

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas.

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