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General Book Search for "9781529778540"

General Books
School Books

Author : Adam Lindgreen,Thomas Fotiadis
Hardback
Published : Monday 19 December 2022
ISBN : 9781529778540
Price : €167.31

Description

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.