Innovating for the Middle of the Pyramid in Emerging CountriesAuthor :
Paperback
Published : Thursday 21 March 2024
Description
This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.
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