Inside Marketing

Author : Detlev Zwick,Julien Cayla

Hardback

Published : Thursday 24 February 2011

ISBN : 9780199576746

Price : €146.25

Description

Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

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