Integrated Marketing Communication

Author : Hyunjin Kang,Wonsun Shin

Paperback

Published : Tuesday 23 April 2019

ISBN : 9780195596717

Price : €99.44

Description

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour.

You may also like ...

Integrated Marketing Communication

by Hyunjin Kang,Wonsun Shin

Paperback

23 Apr 2019

Business communication and presentation

€99.44

Extended stock – Dispatch 5-7 days

Kang Youwei Engages India

by Kamal Sheel,Ranjana Sheel

Hardback

29 Nov 2023

Regional / International studies

€157.95

Extended stock – Dispatch 5-7 days

Kang Youwei Engages India

by Kamal Sheel,Ranjana Sheel

Paperback

29 Nov 2023

Regional / International studies

€43.28

Extended stock – Dispatch 5-7 days

Marvel Multiverse Role-playing Game: Th...

by Matt Forbeck,Iban Coello

Hardback

14 Nov 2023

American style / tradition comic books

€52.64

Extended stock – Dispatch 5-7 days

Reviews