Integrated Marketing Communications

Author : Ann-Marie Sassenberg,Terence Shimp

Paperback

Published : Tuesday 1 December 2020

ISBN : 9780170443005

Price : €80.72

Description

Integrated Marketing Communications 6th edition explores how to coordinate all of a brand?s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You?ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer?s and marketer?s perspective.

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