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General Book Search for "9780367902544"

General Books
School Books

Author : Ivana Beveridge
Paperback
Published : Wednesday 18 November 2020
ISBN : 9780367902544
Price : €58.49

Description

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.