International Communications Strategy

Author : Silvia Cambie,Yang-May Ooi

Hardback

Published : Friday 3 July 2009

ISBN : 9780749453299

Price : €38.60

Description

Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.

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