International Marketing

Author : Andrew McAuley

Paperback

Published : Wednesday 18 April 2001

ISBN : 9780471897446

Price : €59.61

Description

Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.

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