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General Book Search for "9780123884350"

General Books
School Books

Author : Milan Guenther
Paperback
Published : Monday 22 October 2012
ISBN : 9780123884350
Price : €40.94

Description

Introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's enterprises. This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges.