Kellogg on Strategy

Author : David Dranove,Sonia Marciano

Hardback

Published : Friday 26 August 2005

ISBN : 9780471478553

Price : €23.39

Description

Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.

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