Key Marketing Metrics

Author : David Reibstein,Phillip Pfeifer

Paperback

Published : Tuesday 2 March 2021

ISBN : 9781292360867

Price : €44.45

Description

Measure, manage and get the most out of your marketing.

Key Marketing Metrics is the definitive guide to todays most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.

With leading experts, discover how to build your reputation by:

• Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions
• Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit
• Building models to assist with planning to give you the best tools for decision-making
  

You may also like ...

Key Marketing Metrics

by David Reibstein,Phillip Pfeifer

Paperback

02 Mar 2021

Budgeting and financial management

€44.45

Extended stock – Dispatch 5-7 days

Marketing Metrics

by David Reibstein,Phillip Pfeifer

Paperback

07 Jan 2021

Sales and marketing

€44.45

Extended stock – Dispatch 5-7 days

Pre-Order

TO SIR PHILLIP WITH LOVE THE EPILOGUE

by JULIA QUINN

Paperback

25 Dec 2024

€9.35

Pre-Order

Pre-Order

To Sir Phillip, With Love and When He W...

by Julia Quinn

Hardback

03 Sep 2024

€35.10

Pre-Order

Reviews