Legally Branded

Author : Shireen Smith

Paperback

Published : Tuesday 11 September 2012

ISBN : 9780957174207

Price : €17.55

Description

Would you like to have access to the same legal expertise that the worlds top brands use to make their products and services stand out from the competition? Well, now you can. This user-friendly guide gives an insight into all the legal aspects of branding, and provides an invaluable aid for any small or medium-sized business. Once you get to grips with the relevant issues, youll know how best to position your business for long-term success. Even if you dont aspire to be a brand, youll find this handbook indispensable in helping you sidestep all manner of common legal problems and pitfalls in business.

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