Local Players in Global Games

Author : Jonathan Zeitlin,Peer Hull Kristensen

Paperback

Published : Thursday 30 September 2004

ISBN : 9780199275625

Price : €62.01

Description

What happens when autonomous firms from different countries come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole? This book tackles these questions through an empirical study of an 'actually existing' multinational.

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