Machine Learning and Artificial Intelligence in Marketing and Sales

Author : Niladri Syam,Rajeeve Kaul

Hardback

Published : Wednesday 10 March 2021

ISBN : 9781800438811

Price : €92.42

Description

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

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