General Book Search for "9781138416529"

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Author : Jesus Mena
Hardback
Published : Wednesday 15 November 2017
ISBN : 9781138416529
Price : €198.90


Description

In today?s wireless environment, marketing is more frequently occurring at the server-to-device level?with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effective approach is to monitor and model the consumer?s device activities and behavioral patterns.Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) examines the technologies, software, networks, mechanisms, techniques, and solution providers that are shaping the next generation of mobile advertising. Discussing the interactive environments that comprise the web, it explains how to deploy Machine-to-Machine Marketing (M3) and Anonymous Advertising Apps Anywhere Anytime (A5). The book is organized into four sections:Why ? Discusses the interactive environments and explains how M3 can be deployedHow ? Describes which technologies and solution providers can be used for executing M3Checklists ? Contains lists of techniques, strategies, technologies, and solution providers for M3Case Studies ? Illustrates M3 and A5 implementations in companies across various industriesProviding wide-ranging coverage that touches on data mining, the web, social media, marketing, and mobile communications, the book?s case studies show how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin? Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR just to name a few. These case studies provide you with the real-world insight needed to market effectively and profitably well into the future. Each company, network, and resourc



You may also like ...

Product

Data Mining Mobile Devices

Paperback
19 Jun 2019
Data mining

€66.68

Extended stock – Dispatch 5-7 days
Product

Machine-to-Machine Marketing (M3) via A...

Hardback
15 Nov 2017
Advertising

€198.90

Extended stock – Dispatch 5-7 days
Product

Data Mining Mobile Devices

Hardback
18 Jun 2013
Data mining

€70.19

Extended stock – Dispatch 5-7 days
Product

Machine-to-Machine Marketing (M3) via A...

Paperback
02 May 2012
Advertising

€76.04

Extended stock – Dispatch 5-7 days

Reviews