General Book Search for "9780789025180"

Management Science Applications in Tourism and Hospitality

Author : Zheng Gu
Paperback
Published : Tuesday 14 September 2004
ISBN : 9780789025180
Price : €70.19


Description

Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on forecasting, destination benchmarking, and a relatively new analytical methodology—data envelopment analysis (DEA). The book will benefit hospitality and tourism educators and graduate students learning and doing research in operation analysis, as well as savvy executives and professionals who want to improve efficiency in their industry.



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