Managing Enterprise Content

Author : Ann Rockley,Charles Cooper

Paperback

Published : Thursday 1 March 2012

ISBN : 9780321815361

Price : €43.28

Description

We cant just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we cant do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.

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