Managing Marketing

Author : Graham Cooper,Roger Palmer

Paperback

Published : Wednesday 11 July 2007

ISBN : 9780750668989

Price : €50.30

Description

Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.

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