Managing Supply Chain and OperationsAuthor :
Hardback
Published : Friday 16 March 2018
Description
For undergraduate and graduate courses in operations management.
A balanced approach to supply chain management
Smart managers understand that firms do not act alone to produce products and services. Managing Supply Chain and Operations shows students who may all be involved, and how and why supply chain and operations management is important to their future careers. This text takes a balanced approach and, while rigorous, is not solely focused on quantitative material. The authors employ a four-part integrative model throughout the text that ties together the key functions of supply chain, operations, and customer relationship management that focuses on improving, innovating, and integrating in these areas. With cutting-edge material and an up-to-date global approach, the 2nd Edition is filled with scenarios and real-world examples that will prepare todays students to be tomorrows successful managers.
Also available with MyLab Operations Management
MyLabT is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Operations Management.
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