Managing the Smart Revolution in Tourism Firms

Author : Dr Francisco Navarro-Meneses

Hardback

Published : Wednesday 12 April 2023

ISBN : 9781789249309

Price : €111.15

Description

This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.

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