General Book Search for "9780750662000"

Marketing Briefs

Paperback
Published : Wednesday 30 June 2004
ISBN : 9780750662000
Price : €43.28


Description

Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.



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