Marketing Essentials

Author : Lyndon Simkin,Sally Dibb

Paperback

Published : Tuesday 19 February 2013

ISBN : 9781408073681

Price : €69.02

Description

Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

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