Marketing Communications

Author : Fredrik Lange,Terry Smith

Paperback

Published : Friday 4 December 2009

ISBN : 9780470319925

Price : €68.97

Description

Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

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