Marketing Communications

Author : Joeri Van Den Bergh,Patrick De Pelsmacker

Paperback

Published : Wednesday 16 August 2017

ISBN : 9781292135762

Price : €62.00

Description

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

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