Marketing Death

Author : Cheris Shun-ching Chan

Hardback

Published : Thursday 19 April 2012

ISBN : 9780195394078

Price : €101.79

Description

Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.

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