Marketing Fashion

Author : Patricia Mink Rath,Richard Petrizzi

Paperback

Published : Tuesday 24 July 2012

ISBN : 9781609010782

Price : €128.70

Description

The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.

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