Marketing ISE

Author : Dhruv Grewal,Michael Levy

Paperback

Published : Tuesday 20 February 2024

ISBN : 9781266930607

Price : €66.68

Description

Marketing was designed to show todays social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors.  

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