Marketing Management (Arab World Editions) with MyMarketingLab Access Card

Author : Hamed Shamma,Salah Hassan

Published : Thursday 9 August 2012

ISBN : 9781447925217

Price : €69.73

Description

This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

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