Marketing Management in Turkey

Author : Elif Yolbulan Okan,Selcen Ozturkcan

Hardback

Published : Monday 30 July 2018

ISBN : 9781787145580

Price : €95.93

Description

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies-namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

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