General Book Search for "9781845415570"

Marketing National Parks for Sustainable Tourism

Paperback
Published : Thursday 4 February 2016
ISBN : 9781845415570
Price : €35.04


Description

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.



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