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Marketing Research

Author : Alexis Mclean,Phil Harris

Hardback

Published : Saturday 29 November 2025

ISBN : 9781446299647

Price : €117.00

Description

This textbook offers an affordable comprehensive â?~no frillsâ?² overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.A

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