Marketing Tourism Products

Author : A.V. Seaton,M.M. Bennett

Paperback

Published : Thursday 15 August 1996

ISBN : 9781861523020

Price : €84.23

Description

Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service.

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