Marketing and Smart Technologies

Author : Alvaro Rocha,Zorica Bogdanovic

Hardback

Published : Wednesday 10 March 2021

ISBN : 9789813341821

Price : €327.59

Description

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

You may also like ...

Marketing and Smart Technologies

by Alvaro Rocha,Zorica Bogdanovic

Hardback

10 Mar 2021

Sales and marketing

€327.59

Extended stock – Dispatch 5-7 days

Icons of Space

by Jelena Bogdanovic

Paperback

09 Jan 2023

History of architecture

€44.45

Extended stock – Dispatch 5-7 days

Icons of Space

by Jelena Bogdanovic

Hardback

27 Jul 2021

History of architecture

€157.95

Extended stock – Dispatch 5-7 days

Mathematics and Archaeology

by Igor Bogdanovic,Juan A. Barcelo

Paperback

18 Dec 2020

Archaeological science, methodology and techniques

€52.64

Extended stock – Dispatch 5-7 days

Reviews