Marketing and Supply Chain ManagementAuthor :
Paperback
Published : Thursday 21 September 2017
Description
Marketing and Supply Chain Management is among the first to synergise marketing and SCM. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level.
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