Marketing for Nonprofit OrganizationsAuthor :
Paperback
Published : Thursday 25 March 2021
Description
The second edition of Marketing for Nonprofit Organizations provides an in-depth overview of marketing methods for anyone working in or looking to start a nonprofit or social impact organizations. The book includes key topics within marketing for small- and medium-sized organization, including brand strategy, social media, market research, target audience selection, promotional tactics, and market valuation.
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