Marketing

Author : David Mercer

Paperback

Published : Saturday 16 January 1999

ISBN : 9780631211266

Price : €43.28

Description

aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations.

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