General Book Search for "9780415964586"

Media Choice

Paperback
Published : Monday 13 April 2009
ISBN : 9780415964586
Price : €50.30


Description

Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.



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