Media Matters

Author : Black Hawk Hancock,John Fiske

Paperback

Published : Thursday 4 February 2016

ISBN : 9781138888203

Price : €42.11

Description

Now, more than 20 years since its initial release, John Fiskes classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture.

A new introductory essay by former Fiske student Black Hawk Hancock entitled `Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons todays students can continue to draw upon in order to understand society today.

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