Media U

Author : John Marx,Mark Garrett Cooper

Hardback

Published : Tuesday 21 August 2018

ISBN : 9780231186360

Price : €102.96

Description

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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