Merchants of Virtue

Author : Divya Cherian

Paperback

Published : Tuesday 27 December 2022

ISBN : 9780520390058

Price : €35.10

Description

A free ebook version of this title is available through Luminos, University of California Pressâ?Ts Open Access publishing program. VisitA www.luminosoa.orgA to learn more. Winner of the 2022 Joseph W.A ElderA Prize in the Indian Social SciencesMerchants of Virtue explores the question of what it meant to be Hindu in precolonial South Asia. Divya Cherian presents a fine-grained study of everyday life and local politics in the kingdom of Marwar in eighteenth-century western India to uncover how merchants enforced their caste ideals of vegetarianism and bodily austerity as universal markers of Hindu identity. Using legal strategies and alliances with elites, these merchants successfully remade the category of â?oHindu,â?? setting it in contrast to â?oUntouchableâ?? in a process that reconfigured Hinduism in caste terms. In a history pertinent to understanding India today, Cherian establishes the centrality of caste to the early-modern Hindu self and to its imagination of inadmissible others.

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