Messaging for Engineering

Author : Committee on Implementing Engineering Messages,National Academy of Engineering

Paperback

Published : Sunday 21 July 2013

ISBN : 9780309261807

Price : €28.07

Description

Builds on the 2008 NAE publication, Changing the Conversation: Messages for Improving Public Understanding of Engineering (CTC), which presented the results of a research-based effort to develop and test effective messages about engineering. This report summarizes progress in implementing the CTC messages.

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